Zeta Global Virtual Reality Experience
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We were ecstatic to work with Zeta Global on this virtual reality project. We are often are asked to do VR but struggle to find the right why. Visualizing Zeta’s data cloud and AI technology platform was the perfect use case for this approach and has proven to deliver a solid ROI for their sales and marketing efforts. The initial plan was to use it primarily at the Gartner Marketing Symposium in San Diego. Its success there opened up opportunities for the sales team to use the experience in board room pitches and other presentations. The experience was created in Cinema 4D and Unreal and utilizes Oculus Go headsets as well as being deployed to Youtube for Google Cardboard or mobile phone users.

Client
Zeta
Executive Creative Director / Producer
Traylor Woodall
Design / Animation Lead
Preston Gibson
Producer/Project Manager
Jennifer Bonior
3D / Technical Director
Kevin Harkness
Animators
Eric Stars, James Clark, Daniel Petrino, Henry Kabir
Unreal Developer + Sound Design
Carson Carr