LP Building Products FX & Animation

We had the pleasure of partnering with our friends at GS&F to develop CG FX for LP’s new products that included Fire, Water, Ice, and Heat. Our team used Houdini & C4D and a LOT of render power. Outputs included animations ranging from web resolutions up to 4k as well as print and large format for environmental.

LP Building Products


Executive Creative Director – Traylor Woodall

Executive Producer – Brian Altman

Design Director – Daniel Petrino

Producer/Project Manager – Jennifer Bonior

Technical Director / 3D – Kevin Harkness

Animators – Eric Stars, James Clark, Tyler Bay