Louisiana Pacific Building Products FX & Animation
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About the project

We had the pleasure of partnering with our friends at GS&F to develop CG FX for LP’s new products that included Fire, Water, Ice, and Heat. Our team used Houdini & C4D and a LOT of render power. Outputs included animations ranging from web resolutions up to 4k as well as print and large format for environmental.

Credits
Fivestone
Executive Creative Director
Traylor Woodall
Executive Producer
Brian Altman
Design Director
Daniel Petrino
Producer/Project Manager
Jennifer Bonior
Technical Director / 3D
Kevin Harkness
Interactive
Carson Carr
Animators
Eric Stars, James Clark, Tyler Bay