About the project

We had the pleasure of partnering with our friends at GS&F to develop CG FX for LP’s new products that included Fire, Water, Ice, and Heat. Our team used Houdini & C4D and a LOT of render power. Outputs included animations ranging from web resolutions up to 4k as well as print and large format for environmental.

Executive Creative Director
Traylor Woodall
Executive Producer
Brian Altman
Design Director
Daniel Petrino
Producer/Project Manager
Jennifer Bonior
Technical Director / 3D
Kevin Harkness
Carson Carr
Eric Stars, James Clark, Tyler Bay