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Fivestone loves leveraging on and creating new, emerging technologies. Doing things for virtual reality, augmented reality, or mobile, gets us excited. We recently worked with Nashville-based advertising agency, GS&F, to create a mobile app for Bridgestone’s R283A Ecopia tire launch! The app combined both an augmented reality and 3D explorer into an elegant user experience built for iOS, Android and desktop web browsers.


The Concept

The concept empowered people to have fun playing around a product, while also getting essential information about the innovative benefits. This is what makes these types of tools so valuable. Utilizing a diverse, seasoned team of animators, modelers, UX specialists and designers, as well as programmers and developers, Fivestone was able to give Bridgestone a product that is both simple and fun to use, as well as technologically cutting edge and scalable to add more products in the future.


Our team is world-class, demonstrating our commitment to bringing our A game to every engagement. Here are a few of our allies that helped craft this project.
GS&F Account Executive
Michael Dean
Patrick Sherry
GS&F Senior Art Director
Carrie Graves
GS&F UX Specialist
Steven Boone
Executive Creative Director
Traylor Woodall
Executive Producer
Brian Altman
David Perry
3D Modeler
Kevin Harkness
Technical Director / Animator
Kevin Harkness
UI Designer / UX Specialist
Caresse Haasar
Tire / Environment / wind modeler
Will Oglesby
Developer / Programmer
Davit Pettey
Developer / Programmer
David Hindman
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