Tread Patterns

Bridgestone wanted to update its explainer videos showcasing its different types of tire treads and driver benefits. Fivestone was the perfect partner due to our established relationship developing Bridgestone’s first AR product explorer app. We understood how to engage the target audience, and also how to make tires look awesome.

Tread Patterns

The Concept

The concept Fivestone delivered took place in an elegant, 3D car show room, with a slick car being fitted with different Bridgestone tire solutions. Powerful robotic arms showed the viewer what direction and orientation the tires should be fitted, and the driver benefits were highlighted using simple, tasteful call outs. We even created an immersive 360° video experience of the showroom (see below). Fivestone was excited about delivering such a high end experience for Bridgestone’s viewers. With simple messaging, and clear visuals, the end product was something both Bridgestone and Fivestone are proud of.


Our team is world-class, demonstrating our commitment to bringing our A game to every engagement. Here are a few of our allies that helped craft this project.
Bridgestone Tires
Executive Creative Director
Traylor Woodall
Executive Producer
Brian Altman
Technical Director
Kevin Harkness
Art Directior
Daniel Petrino
3D Animation
Kevin Harkness
2D Animation
Carson Carr
Daniel Petrino
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