Carrie Underwood Projection Mapping

We can always count on an exciting adventure when our friends at DWP Live call. We were thrilled by the challenge of delivering a high profile project in less than 3 weeks for the CMAs… and not to mention Carrie Underwood. Special thanks go out to both The HQ and Universal Music Group Nashville for being fabulous partners and collaborators in this experiential project for the Cry Pretty album launch. It took a lot of talented and determined folks to pull this off!

Carrie Underwood


DWP Live – Production Company

Project Manager – Jason George

Projectionist – John Gleason

Projectionist – Edward Lunsford

Media Server Technician – Justin Wright

Fivestone Studios – Content

Executive Creative Director – Traylor Woodall

Design Director – Daniel Petrino

Executive Producer – Brian Altman

Art Director – Jake Wegesin

Animator – Kevin Harkness

Animator – Eric Stars

Animator – Carson Carr


The HQ

Universal Music Group Nashville