Bridgestone AR/3D App

Fivestone loves leveraging on and creating new, emerging technologies. Doing things for virtual reality, augmented reality, or mobile, gets us excited. We recently worked with Nashville-based advertising agency, GS&F, to create a mobile app for Bridgestone’s R283A Ecopia tire launch!


The app combined both an augmented reality and 3D explorer into an elegant user experience built for iOS, Android and desktop web browsers. The concept empowered people to have fun playing around a product, while also getting essential information about the innovative benefits. This is what makes these types of tools so valuable. Utilizing a diverse, seasoned team of animators, modelers, UX specialists and designers, as well as programmers and developers, Fivestone was able to give Bridgestone a product that is both simple and fun to use, as well as technologically cutting edge and scalable to add more products in the future. Try it out for yourself here:





GS&F Account Executive – Allison Markham

GS&F Account Executive – Michael Dean

GS&F Account Executive – Patrick Sherry

GS&F Senior Art Director – Carrie Graves

GS&F UX Specialist: Steven Boone

Fivestone Studios

Executive Creative Director – Traylor Woodall

Executive Producer – Brian Altman

Producer – David Perry

3D Modeler – Kevin Harkness

Technical Director / Animator – Kevin Harkness

UI Designer/UX Specialist – Caresse Haaser

Tire/environment/wind modeler – Will Oglesby

Developer / Programmer – David Pettey

Developer / Programmer – David Hindman