360 VR Tradeshow Experience for Cordura

Sometimes good things take a REALLY long time to come to pass. This project is one of them! It began as a 360 VR shoot for the Cordura brand in Asheville, NC in November of 2016. Nine months later we delivered a VR experience at the Outdoor Retailer Tradeshow in July of 2017. The project was the fruit of a lot of hard work between our team, Element Productions out of Boston, and our friends at the Howard/Merrell agency. The final delivery was a 360 VR app that showcased Cordura’s product in four different rugged environments – motorcycles, mountain biking, hiking and a quarry construction site. Activation at the tradeshow was handled by our team, providing android mobile phones, VR viewers, and technical assistance.




Fivestone Studios

Executive Creative Director / Producer – Traylor Woodall  |  App Developer – David Hindman  | Technical Director – Kevin Harkness  |  Event technician – Carson Carr  |  DP & Nuke Compositor / Editor – DJ Goller

Element Productions

Eran Lobel – CEO  |   Kirsten Kearns & Matthew O’Rourke – Executive Producer  |  Kaitlyn Mederios – production manager

Howard / Merrell Agency

Billy Barnes – Creative Director  |  John Moore – Art Director