Zeta Global 360 VR Experience

We were ecstatic to work with Zeta Global on this 360 VR project. So often we are asked to do VR but struggle to find the right ‘why’. Visualizing Zeta’s data cloud and AI technology platform was the perfect use case for this approach and has proven to deliver a solid ROI for their sales and marketing efforts. The initial plan was to use it primarily at the Gartner Marketing Symposium in San Diego. It’s success there has now opened up opportunities for the sales team to use the experience in their board room pitches. The experience was created in Cinema 4D and Unreal and utilizes Oculus Go headsets as well as being deployed to Youtube for Google Cardboard or mobile phone users.

 

Zeta Global

CREDITS

Executive Creative Director / Producer – Traylor Woodall

Design / Animation Lead – Preston Gibson

Producer/Project Manager – Jennifer Bonior

3D / Technical Director – Kevin Harkness

Animators – Eric Stars, James Clark, Daniel Petrino, Henry Kabir

Unreal Developer + Sound Design – Carson Carr