Vanderbilt 'Find Your Impact' Campaign
We love it when a client brings a project that opens up opportunities to explore new techniques and effects. As our team worked with Vanderbilt to develop the ‘Find You Impact’ campaign, we found a double exposure treatment that helped amplify and visualize the heroic journeys of Vanderbilt students, alumni, and faculty. The creative challenge then became finding the right ‘interior’ footage that matched the movements of our students. The deliverables of this campaign were a :30 broadcast spot, multiple :10 ads and large format print pieces for the BNA airport. Principle videography was filmed on a Phantom camera at 500fps.
Executive Creative Director – Traylor Woodall
Executive Producers – David Perry and Brian Altman
Design Director – Daniel Petrino
Producer – Jennifer Bonoir
Animators – Eric Stars, Daniel Petrino, Carson Carr, Kevin Harkness
Sound Design – Carson Carr