The people behind the UpDesk came to Fivestone to produce a video promoting their new product, the UpWrite, the world’s first electronically height adjusted desktop white board.

The goal was to create a premium piece of advertising that brought an emotionality to the messaging.  We achieved this through a series of intertwined live action vignettes, while also highlighting the functionality of the desk, the advantages of it’s unique features, and it’s ergonomic design.




Traylor Woodall- Executive Creative Director

Bill Seaver – Agency Producer

Kyle Jones – Creative Director

Brian Altman- Director of Production

Mark Pfeffer – Director/Editor/Animator/Producer

Carson Carr- Animator