The people behind the UpDesk came to Fivestone to produce a video promoting their new product, the UpWrite, the world’s first electronically height adjusted desktop white board.
The goal was to create a premium piece of advertising that brought an emotionality to the messaging. We achieved this through a series of intertwined live action vignettes, while also highlighting the functionality of the desk, the advantages of it’s unique features, and it’s ergonomic design.
Traylor Woodall- Executive Creative Director
Bill Seaver – Agency Producer
Kyle Jones – Creative Director
Brian Altman- Director of Production
Mark Pfeffer – Director/Editor/Animator/Producer
Carson Carr- Animator