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Sprite Concert Event Screens

We worked with Coca-Cola Studios to create screen graphics for Sprite’s Obey Your Thirst Concert! Top hip-hop artists took the stage at Irving Plaza in a concert that celebrated New York City’s extraordinary artists and their passion to obey their thirst for greatness. Our graphics integrated the city’s cultural flavor into Sprite’s established colors and branding. The challenge was coming up with a fluid, cohesive design for the event’s w-shaped screens. Our creative team worked with the screen geometry to come up with a production tailor-made to electrify the experience regardless of where you stood. Check out what we came up with below:

Thirst of the Boroughs
Looping Video


Sprite Screens
Sprite Screens
Sprite Screens



Coca-Cola Studios


Fivestone Studios

Executive Creative Director – Traylor Woodall

Director of Production – Brian Altman

Producer – Sara Towne

Designers – Daniel Petrino, Caresse Haaser

Designer/Animator – Kevin Harkness

Animator/Editors – Carson Carr, Zach Gunter, Eric Stars

Coca-Cola Studios

Sr. Brand Activation Manager Sparkling Non-Colas – Christina Manganaro

Design Manager, Sprite + Flavors – Michael Gluzman

Executive Producer / Coca-Cola Studios – Ben Tyson

Senior Producer / Coca-Cola Studios – John Ford

Production Manager / Coca-Cola Studios – Lauren Dragonan