After a quick exploratory phase, we determined that the interactive project would require a custom application that included:
- a high resolution custom map that allowed dynamic zoom capabilities
- a strong branding video that served as an ‘attractor loop’ that would pull in visitors while reinforcing LifePoint’s mission and core values.
- a database driven backend that automatically updates as LifePoint adds hospitals.
The finished product was a 47″ interactive, touch screen display located in the lobby of LifePoint Hospitals in Brentwood, TN.
“Our goal was to create an interactive display in the lobby of our new headquarters that effectively represented each of the 60 communities across the country in which we own hospitals. The team at Fivestone brought our vision to life. After the first meeting, they demonstrated a thoughtful understanding of our culture and brand, which they were able to clearly convey visually. It has been a great experience working with them.”
– Michelle Augusty, Senior Manager of Communications at LifePoint
Executive Creative Director – Traylor Woodall
Executive Producer – Brian Altman
Art Direction & Design – Brad Davis, Daniel Petrino, Dan Tulloh
Producer – Sara Towne
Previz Animation – Taylor Schomp
Programming – George Friend
Motion Design & Video editing – Kyle Jones & Traylor Woodall
Technical Support – Technical Innovations, Inc.