Healthtrust came to us to help develop highly visual stories that could span across web, tradeshow, events, and digital signage applications. Using a Discovery Workshop, the Healthtrust and Fivestone teams developed a strong graphical theme that helped drive the narrative visually and conceptually. We created a ‘beam’ of insight that illuminated and connected healthcare environments that Healthtrust supports.
The final deliverables were a 16:9 4K animated brand film as well as 2 portrait versions that played on their tradeshow booth video wall.
Healthtrust Tradeshow Video
Executive Creative Director – Traylor Woodall
Executive Producer – Brian Altman
Design & Art Direction – Nik Daum & Daniel Petrino
Animation – Eric Stars, Kevin Harkness, Carson Carr, Daniel Petrino, Matt Roberts
Jeff Livak – Senior Marketing Manager, Creative & Digital
Brett Tweedie – Director of Strategic Marketing
Astor Group – Exhibit Design