With tighter budgets and timelines, the request for moving type spots and videos is on the rise. Understandably, there is a cost savings since using just type eliminates live action shoots, high end 3D animation, and other sophisticated techniques. The downside is that your spot will be competing with a vast hoard of poorly executed hopefuls since “anyone can do it” with After Effects , Comic Sans or some other “hip” font. If you want your Motype spot to stand out, here are some things to consider:
- Design- All the normal design requirements do not ‘go out the window’ just because it’s a type spot. Just making type move isn’t enough. Font choice, color palette, brand requirements, layout and design skills are table stakes as you plan out your production.
- Voice Over- Don’t skimp on a voice track if you plan on doing the speak-a-long style of animation. If there is a voice over for your audience to follow it allows you more freedom to pick and choose what words to emphasize and you don’t have to show every single word in your message.
- Audience- MoType spots need to be carefully designed to the audience. The faster the pace, and the more words you barrage the viewer with, the younger your audience will need to be to keep up.
And of course, if you need a MoType spot or video, we think we’ve got what it takes to help you stand out from the crowd. Contact us today!